Grant
External
Grants
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m is for Maternal: A Two-Country Longitudinal Field Experiment of mHealth Apps for Better Maternal and Infant Health, General Research Fund 2018-21, University Grant Council, HKSAR (Budget: HK$746,900), Principal Investigator
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An Empirical Examination of Bystanders' Joining-In Behavior to Cyberbullying on Social Networking Sites: A Maternal Disengagement Perspective, General Research Fund 2016-18, University Grant Council, HKSAR (Budget: HK$ $404,656), Principal Investigator
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Post-Adoptive Behaviors of Mobile Apps: Extended Use and In-App Purchase (Project No. 71671132), National Natural Science Foundation of China (NSFC), 2017-2020, Co-Investigator
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Collaborative Learning through Immersion Project (CLIP), UGC Additional Funding for Teaching and Learning Related Initiatives in the 2012-2015 Triennium, April 2015 – March 2018 (Budget: HK$13,950,000), Co-Investigator
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Why We Cannot Put Down Our Smartphones: Explaining Compulsive Smartphone Use through Positive and Negative Reinforcement Processes, General Research Fund 2013-15, University Grant Council, HKSAR (Budget: HK$ 279,147), Co-Investigator
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How Online Word-of-Mouth Communication Influences Consumer Buying Decision: The Social Information Processing Perspective (在线口碑对消费者决策行为影响的实证研究：基于启发式-系统式模型的扩展视角”). Young Scientists Fund 2013-2015, National Natural Science Foundation of China, NSFC国家自然科学基金青年科学基金项目（No.71201149）(Budget: RMB$ 200,000), Co-Investigator
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The Development of Problematic Use of Online Social Networking Sites: A Theoretical Model and its Empirical Test, General Research Fund 2012-14, University Grant Council, HKSAR (Budget: HK$ 174,676), Co-Investigator
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Why Members Continue to Share Knowledge in Virtual Knowledge Communities: A Longitudinal Study, General Research Fund 2010-12, University Grant Council, HKSAR (Budget: HK$ 389,760), Principal Investigator
Internal
Grants
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A Study of Online Disinhibition: Conceptualization, Measurement, and Relation to Aggressive Behaviors, Faculty Research Grant 2016-17, HKBU (Budget : HK$ 88,110), Principal Investigator
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Combating Online Abuse: What Drives People to Use Online Reporting Functions on Social Networking Sites, Faculty Research Grant 2015-16, HKBU (Budget : HK$ 84,184), Principal Investigator
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Transition from Urge to Excessive Use of Social Networking Sites: An Empirical Investigation, Faculty Research Grant 2015-16, HKBU (Budget : HK$ 83,742), Principal Investigator
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Do Actions Speak Louder Than Voices? The Signaling Role of Social Information Cues in Influencing Consumer Purchases Decisions, Faculty Research Grant 2013-14, HKBU (Budget: HK$76,789), Principal Investigator
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Examining Consumer Engagement Behaviors in Online Brand Communities: A Nonlinear Approach, Faculty Research Grant 2013-14, HKBU (Budget: HK$78,800), Principal Investigator
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The Dark Side of Massive Multiplayer Online (MMOGs): The Role of Deficient Self-Regulation in the Development of Problematic Use of MMOGs, Strategic Development Fund 2013-14, HKBU (Budget: HK$ 110,020), Principal Investigator
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Social Media Engagement: Investigating the Adoption of Social Media in Hong Kong Top Brands, Strategic Development Fund 2012-13, HKBU (Budget: HK$ 115,240), Principal Investigator
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Consumer Participation in Facebook Brand Communities: A Social Influence Process, Faculty Research Grant 2011-12, HKBU (Budget: HK$99,300), Principal Investigator
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Consumer Engagement in Social Media: Instrument Development and Validation through Classical and Modern Approaches, Faculty Research Grant 2011-12, HKBU (Budget: HK$99,960), Principal Investigator
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The State of Electronic Word-of-Mouth Communication Research: A Review of the Literature and Future Research Directions, Faculty Research Grant 2010-11, HKBU (Budget: HK$36,088), Principal Investigator
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Understanding the Intention of Electronic Word-of-Mouth Behavior in Online Consumer-Opinion Platforms: The Batson’s Framework, Faculty Research Grant 2010-11, HKBU (Budget: HK$49,200), Principal Investigator
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The Power of “We”: Why People Use Web 2.0 Technologies to Collaborate, Faculty Research Grant 2009-10, HKBU (Budget: HK$58,220), Principal Investigator
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Knowledge Adoption: What Drives Students Adopt Knowledge in Wikipedia?, Faculty Research Grant 2009-10, HKBU (Budget: HK$49,900), Principal Investigator
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Negativity Bias: The Effects of Negative Online Consumer Reviews on Consumer Purchasing Decision, Faculty Research Grant 2008-10, HKBU (Budget: HK$96,577), Principal Investigator